What influences the graphic designers who are designing your marketing collateral, direct mail, packaging, and displays? According to Jack Bredenfoerder, director of BV Color Strategy, five […]

Powerful personalized print and digital campaigns start with great data. But data, by itself, is just that — data. For it to be useful, data has […]

In the marketing world, we regularly hear about print and digital marketing being used together. Digital and print media reinforce one another, so rather than seeing […]

When you first start planning a fundraising campaign, does a donor survey come to mind? If not, maybe it should. Donor surveys can be tremendously useful […]