Want More Sales? Drip It! What is drip marketing? It is a powerful form of marketing in which marketers gradually “drip” content out to customers and […]

Data mining. The very phrase strikes fear into the hearts of many marketers. The ability to connect the dots to reveal buying habits and other customer […]

Personalized print marketing gets results, but what if you’re a newcomer to the game? How do you get started? If you want to begin sending your […]

Dear Valued client: After being in the Longwood Medical area for 32 years, I’m sad to say we will be closing our store at 660 Huntington […]

Have you ever wondered what goes into an award-winning marketing campaign? Sometimes it’s crackerjack copy. Sometimes it’s stunning images. Increasingly, however, it’s the smart integration of […]

Boost Customer Loyalty with Surveys One of the best uses of your marketing dollars is to protect your existing customer base. You’ve worked hard to earn […]

Look at Value Over a Lifetime When you think about evaluating the success of a 1:1 printing campaign, how long a window do you use to […]

How do you plan your print and multi-channel marketing campaigns? Do you trust your intuition? Or do you rely on data to inform your decisions about […]

There is a bewildering variety of printing papers available, and deciphering a print quote can seem like reading a foreign language. Here are some of the […]

What are marketers making their top priorities in 2013? In a recent survey of 700+ marketers covering both offline (print) and online strategies, new research finds […]

When marketing any type of products and services, your customers trust third-party content more than they trust data provided by your company. They want information that […]

Once you have agreed on a design concept, it’s time for your designer to sit down and plan the work. This entails thinking about what grids, […]

A lot of literature covers ways to generate response from your marketing materials, and most of it focuses on your offer and call to action. Those […]